Recently, we presented the Victorian Touring Workshop at the Malthouse Theatre. Attendees were made up of a mix of producers and presenters and it was an excellent opportunity to share artistic practice, tips and advice about the ever-changing Victorian touring landscape.
One of the things that struck me most, was how important it is to hear about people’s real-life experiences and how valuable the observations that come out of those can be.
In the final session of the day we were lucky to be part of a conversation between Melbourne Fringe’s Dan Koop and She Said Theatre’s Anna Kennedy, who were discussing the topic of “Marketing to Presenters vs. Marketing to an Audience.” Anna told of her involvement in Showcase Victoria 2016, of her initial expectations, the experience itself (she felt wonderfully supported by the Showcase team!), and the outcomes to date (a tour next year!). She was also able to answer really practical things like “what questions did you get asked at the end of your excerpt*?”and “how much did it cost you to attend?”.** To hear the answers to these questions from the perspective of someone who had recently gone through the Showcase Victoria process, seemed to me extremely valuable, and so we’ll do our best to bring you more case studies as the application process goes on. Keep an eye on our FAQ page too, as this will be regularly updated with practical advice.
In the meantime, here’s a link to an article written by playwright Hannie Rayson about her experience in the Showcase Victoria 2016 program.
*Anna says their Showcase Victoria excerpt was a bit of a blur, but was asked about the size of the touring party and what kind of marketing materials were available with the show!
**As a non-funded producer, it cost Anna $200 to attend both days of Showcase Victoria 2016.
Gemma Robertson, Coordinator, Showcase Victoria