Hidden Creature Gallery Arena Theatre Company
Genre: Participatory Installation
For ages: All ages
"Arena Theatre Company uses every theatrical device to their advantage" Beat Magazine
Children create incredible digitally animated creatures that are hidden in the objects and features of a central location in your festival or venue, and then release them into the world for everyone to meet. The creatures are created in a collaboration between professional artists and young people, and embedded virtually in your space using augmented reality technology. Your space is activated through a combination of fiction and reality that combine to define an entirely new relationship between the community and the space, as defined by the imaginations of your community's youngest members. Visitors to the Hidden Creature Gallery search the space with their phone or tablet, looking for the animated creatures created by the children. Visual clues help them to know where to look and when they are found, the creatures talk about their life in the space. Arena runs schools workshops in the lead up to the festival/event, creating creatures to populate the space. Hidden Creature Gallery will premiere at the Castlemaine State Festival in March 2019, where sessions have already almost completely booked out.
Marketing selling points
Use of augmented reality technology Educational and fun activity for kids to do with their parents Interactive art making
Key audience and marketing notes
This is an immersive festival work, designed to bring families together. This should be marketed to schools for the pre-festival workshops and then marketed to families as a free activity that can be completed by groups of kids or a family group. Each session sees a group of up to 5 people (kids or family group) being shown how to make and animate the creature and then choose where to hide it. Visitors to the gallery can be in the hundreds, from all sectors of the community.
Community Engagement activities
Arena will provide engaging workshops for your primary schools in the lead up to the event, using digital animation technology to create creatures which will populate the space for the festival.
What is this?
|Theatre formats||Outdoor or wide open space preferred, electricity required|
|Bump in (hours)||2|
|Bump out (hours)||2|
Stage dimensions (meters)
|Width: NA||Height: NA|
|Depth: NA||Wing space: NA|
No crew required