Showcase Victoria is an annual event connecting performers with venues and audiences through a program of outstanding live performance.
Proudly presented by the Victorian Association of Performing Arts Centres (VAPAC) and Regional Arts Victoria with support from Creative Victoria, Showcase Victoria is Australia’s leading state-based performing arts market playing a key role in facilitating touring.
Attended each year by over 250 industry members, Showcase Victoria is a market with extraordinary outcomes. In 2019, 97% of attendees with programming responsibilities reported that they were interested in works they had experienced at Showcase Victoria and 100% of artists in the program indicated they would apply again based on their experience.
The Showcase Victoria program is curated by a revolving industry panel representing a broad cross-section of venues, programming and touring organisations from around Victoria. Successful applicants are selected according to guidelines based on artistic quality & innovation, viability, diversity & accessibility and audience appeal & community engagement.
Following the event, venues and programmers are surveyed to ascertain which projects and productions they are interested in programming for their audiences, and when. This information provides valuable insight into the viability of tours and gives participating artists, producers and tour coordinators a solid foundation from which to develop further relationships and begin the tour-building process.